Each year, Point Pleasant Beach hosts the Festival of the Sea, an event that attracts thousands of visitors eager to enjoy seafood, music, and the vibrant culture of the Jersey Shore. With so many vendors and organizations competing for attention, standing out in the crowd is no easy task. Yet this year, B98.5 Radio managed to do exactly that—transforming their booth into one of the festival’s most talked-about attractions.
The Centerpiece: A Prize Wheel That Drew the Crowd
B98.5 anchored their event around a eye-catching prize wheel, designed to allow prize customization with the magnetic frames. Its colorful, clever design turned heads instantly. Festivalgoers were invited to spin for prizes ranging from station merchandise to New Jersey Lottery scratch-off tickets.
The Energy: A Team That Elevated the Experience
B98.5’s on-site team brought genuine enthusiasm and energy, turning every spin into a shared moment of excitement. Promoters celebrated each prize with applause, encouraged participants to cheer one another on, and kept the atmosphere light, fun, and engaging. This combination of structure and spontaneity ensured the booth didn’t just feel like a marketing setup—it felt like a natural extension of the festival.
Tapping Into Jersey Shore Culture
What made the effort especially effective was how closely it aligned with local culture. Scratch-off lottery tickets are a well-known and widely enjoyed pastime across New Jersey, making them a prize that felt both relevant and exciting. Pairing this with the timeless fun of spinning a wheel gave attendees a promotion that was familiar, approachable, and distinctly local.
Impact Beyond the Event
The activation’s influence extended far beyond Point Pleasant’s streets. Attendees captured photos and videos of the wheel in action, shared their experiences on social media, and tagged B98.5 in the process. The result was increased brand visibility, organic word-of-mouth promotion, and a lasting association between the station and an enjoyable community experience.
So Much to Learn From
At the Festival of the Sea, B98.5 turned a simple booth into the life of the party. With a prize wheel at the center, locally loved prizes, and contagious energy, they captured the spirit of the Jersey Shore and left a lasting impression.
Have you activated your audience successfully with a prize wheel or games? We’d love to hear how it went—leave a review at SpinningDesigns.com
and share your story so others can be inspired by your success.
